Domaine de Pairis
Domaine de Pairis is a charming group lodge "gîte de groupe" nestled in Alsace, France, offering large-group accommodations surrounded by nature. I was tasked with redesigning their entire digital presence to drive year-round bookings and better showcase their unique offering.
www.domainedepairis.fr
Branding Meets Digital Booking Solutions
At Domaine de Pairis, I led a full-scale digital transformation project. I created a new brand identity, including a modern logo and a coherent visual style aligned with the spirit of the lodge.I completely redesigned the website in three languages (French, English, German) to make it more intuitive, mobile-friendly, and optimized for bookings. I also wrote SEO-driven content, structured site navigation for better indexing, and set up Google Business optimization to improve local search performance..
A Full Digital Transformation
Beyond the visual overhaul, I launched targeted Google Ads campaigns to enhance the lodge’s local visibility and generate direct reservations. The revamped digital ecosystem contributed to a significant increase in both online traffic and conversion rates, positioning Domaine de Pairis as a top destination for group stays in the region.
you can check the google business profile at: https: //g.co/kgs/UESXsi6
and you can also visit the website that i made at: www.domainedepairis.fr
"Your brand is what other people say about you. Your reputation is what you say about yourself." - Jeff Bezos
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