SITEL
At SITEL, I was entrusted with elevating internal and external communications across the organization, leading a multi-disciplinary creative team and rolling out high-impact digital campaigns.
Scaling Communication Across Teams & Touchpoints
At SITEL, I spearheaded integrated communication strategies aimed at strengthening both external brand presence and internal cohesion.I led multi-channel advertising campaigns across social media platforms (Facebook, LinkedIn, Instagram) to support talent acquisition, brand awareness, and market positioning.Simultaneously, I managed SEO initiatives to boost organic visibility, while producing impactful branded video content to enhance employer branding efforts.In parallel, I crafted internal communication strategies — newsletters, internal campaigns, event communications — that significantly improved employee engagement, information flow, and alignment with company values.
Team Leadership Meets Creative Strategy
As a Communication and Marketing Manager, I oversaw a multidisciplinary creative team of community managers, graphic designers, and SEO writers.I ensured brand consistency across all digital outputs and guided the team through tight deadlines and strategic shifts.By bridging operational needs with creative vision, I helped SITEL enhance its external digital presence, foster a more connected internal culture, and align communication actions closely with business objectives.This hands-on leadership role strengthened my ability to drive cross-functional collaboration, empower creative talents, and deliver strategic communication solutions that perform.
"Your brand is what other people say about you. Your reputation is what you say about yourself." - Jeff Bezos
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